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Marketing StrategyMarket ResearchMarket research covers many business aspects, however the three areas that most business focus upon are: Competitor Research: Identify market share, products/services, financial strength, and market position. Customer Research: What do your customers think of your Company, complaint handling, quality control, service delivery, business perception. Staff Research: Staff opinion of the Company (pay, benefits), conditions of employment, prospects within the Company and improvements they feel could be made.
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