Marketing Strategy

All businesses need to attract new clients and importantly, although overlooked, is the retention of the existing client base. Marketing target areas are dependent upon the product to be sold. Many, although by no means all, small to medium sized businesses do not focus on development of a product and its increasing market share and perception in the market place. Companies frequently rely on revenue sources and development of such from the client themselves. The marketing costs can be overlooked when preparing a budget, when this cost is the tool to be utilised in business development. If the market place is unaware of the product it will not sell – whilst this may seem obvious, we have often seen marketing policies and their cost implications, not given the proper thought processes when businesses are in their early stage of development or aiming for retained growth.

Business Angels will analysis the existing Marketing and make commercial observations of its effectiveness, against costs incurred. We will also study the business ability to retain clients and seek the client’s perception of the business. This will aid future marketing strategies that Business Angels can prepare.

In order to convert a business idea or a development of an existing business into a realistic business proposal, a concise Strategic Marketing Plan needs to be prepared. This will evaluate the clients ideas and specifically looks at competition, promotional costs and then looks at the financial implications on the existing business, with a full job costing proposal integrated with a business plan (if additional funding is required). The items covered by the Strategic Business Plan include:

• Product/Service Evaluation
• Sales Strategy - Sales Promotion
  - Exhibitions/Trade Shows
  - Direct Mail
  - Internet Marketing
• Pricing Structure
• Job Costing Set Up
• Budgets
• Implementation Technique

With its wide experience of marketing Business Angels aims to work with its clients from conception to completion, to maximise the return of the client.